Pearls are considered a symbol of elegance and beauty, adorning many women across the centuries. In modern times, pearls remain a classic staple for any occasion. Did you know, a purchase of pearl jewelry has the ability to impact more than just your wardrobe this holiday season? It can also help transform the life of a girl in Lesotho, southern Africa!
Lesotho is a small kingdom located in South Africa. It is known in recent years for its cultural references in Marvel’s Black Panther due to director Ryan Coogler’s fascination with Lesotho that provided the base for the fictional land of Wakanda. However, others know Lesotho as ground zero for the world’s 2nd highest incidence rate for HIV/AIDs, with an adult infection rate around 25%. This devastating epidemic has resulted in poverty and widespread gender inequality disproportionately affecting a generation of girls.
This holiday season, Pearls4Girls has launched its 4 Weeks of Shopping 4 Girls campaign to raise awareness and funds for the girls of Lesotho. P4G does not only sell stunning pearl jewelry for you or a loved one but makes a real-life impact beyond your purchase. Whether supporting a local initiative or a girl in Lesotho, every small gift can make a big impact. As you shop this season, ask yourself—what statement do I want to make this year?